Starting from scratch

Vancouver skyline as seen from our studio's roof.

Everything usually starts with a good idea followed by a plan on how to execute it. In the world of industrial design, the next step would be to build prototypes. It's the step where we get to have a lot of fun messing around with different materials and tools trying to materialize an idea in the physical world.

The Moi Box.

The goal is to see if the idea is good enough to go into production and to identify possible fuck ups in later stages. But this is not limited to products, processes can be prototyped as well.

This is exactly what we have been doing the last month and a half. Building the products in the Moi family was our way of prototyping our process of work and production. We set ourselves the goal of building 300 Moi Boxes, 100 Big Mois and 200 Mois. The path had a few blisters, some sawdust and a lot of long conversations over food. This is what we learned:

  • There is a difference between making a product and producing it (it's way easier to make one piece than build hundreds of the same)
  • There can be no eyeballing and no estimating
  • Our roles have become better defined
  • We work well together
  • Corelam is an amazing material

Corelam tops for Moi Box.

Cutting the corelam proved to be more challenging than we anticipated.

Food notes:

(During this time, we got the opportunity to sell our Moi Boxes on a major e-commerce platform. The experience taught us a lot about selling online and that people don't want to buy stuff before Christmas if delivery will be in January. A lesson learnd.)